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WHY STRATEGIES FAIL?[AN HBR ARTICLE REVIEW]

The Pitfalls of Poor Synchronization While execution can go wrong for a variety of reasons, one of the most basic may be allowing the focus of the strategy to shift over time. The attempt by Hewlett-Packard, after it acquired Compaq, to compete with Dell in PCs through scale is a classic example of goal-shifting — competing on price one week, service the next, while trying to sell through often conflicting, high-cost channels. The result: CEO Carly Fiorina lost her job and HP still must resolve some key strategic issues. The first step is to define the challenge. Ultimately, argues Richard Steele,…

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