Tag: promotional strategies ppt

International Marketing Report and Promotional Strategies

PROMOTIONAL ISSUES In International Marketing Report V: Promotional Strategies, the reconciling international advertising, and sales promotion effort with the cultural uniqueness of markets is the challenge confronting the international or global marketer. There is an influence on media choice, cultural issues to be considered, as well as the media choices themselves – personal selling, advertising, and others. The global advertiser is confronted with legal and tax considerations in linguistics limitations, media limitation, cultural issues, and production and cost limitations. These limitations must all be dealt with effectively, however; these problems are generally mechanical and can be easily overcome by long-range…

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