Tag: nike case study pdf

Nike Case Study : Governance And Sustainability


Introduction and Background of the company GOVERNANCE AND SUSTAINABILITY AT NIKE, Inc.  Nike was the world’s best footwear and the apparel company with its best-known brand and over $20 billion in revenue. A number f people had won the number of competitions by using Nike’s brands like shoes, uniform, etc. The company even offers the infant version of iconic shoes and much more. With the athlete footwear and the apparel products, Nike, had gotten the rank first or second, globally among its competitors and had the market shares 25% in Asia and 44% in the US. The Company has a…

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In the present intense competitive global marketplace, global companies in various industries have chosen outsourcing strategy as an ultimate choice for having cost-effective solutions, increased efficiency, managing complex supply chain operations, increased productivity, shared risk, reduced operating cost, better quality and more focus on core competencies. Nike: Nike is the world’s leader in athletic footwear and apparel. It sells its products in over 170 countries around the world through 690 Nike-owned retail stores, about 23,000 retail stores in the US and via independent distributors and licensees. Virtually all of its footwear and apparel products are produced outside the United States,…

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