Tag: managing a holistic marketing organization


Introducing New Market Offerings is a process through which development of new core products or services takes place in order to augment them for building market offerings, and bringing them to market. In the present globalization era, the rapid product development strategies are being adopted for winning the competitive advantage as well as the first mover advantage. However, the core of these strategies is the market orientation concept that is incorporating the customers’ needs and wants in the new market offerings. Apple inc.’s iPod and phone with innovative features based on customers’ needs and satisfaction have been the results of…

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