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THE CONTINUING POWER OF MASS ADVERTISING

The Continuing Power of Mass Advertising The Continuing Power of Mass Advertising has put forth new strategies of reaching mass consumers with cost-effective messages without interrupting people.  Consumers have fed up with traditional mass media ads such as TV, and digital, outdoor as well as one-to-one marketing approaches. This consumer attitude which resulted in low recall rates has urged marketers to embrace new marketing tactics to build their brands. Thus marketers are suggested to use an in-between cost-effective approach rather than two extreme approaches to mass advertising and micro-marketing. This approach involves four strategies of Catching People in the Bottlenecks,…

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