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Tag: consumer revolution examples

LOCALIZATION: THE REVOLUTION IN CONSUMER MARKET

Main Point: The Revolution in Consumer Market has extensively reviewed how big giants of retailing and consumer goods companies embracing localization and customization and going away from their customization. In fact, the increasing diversity among communities, local competitors and lack of innovation are forcing big retailers like Wal-Mart, Best Buy 7-Eleven etc. to localize to some extent while at the same time reaping the benefits of standardization of their marketing, supply chain, and promotional strategies. The Revolution in Consumer Market also presents why retail chains and consumer goods companies should customize their stores, product assortment, promotional strategies, and product lines etc. by using cluster…

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