Tag: competitive positioning map template


In short, Mapping Your Competitive Position shows how companies can continuously track their prices and products’ primary benefits in order to systematically analyze their competitive position in the hypercompetitive market. To do so a price-benefit map has been proposed that companies can use to clearly see the relationship between prices and benefits and track how their competitive position change over time. This map presents a company’s products through its customers’ eyes and how this product compares with all its competitions in the market. In fact, this map can be drawn by simply first defining the market, tracking the actual price…

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