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INTERNATIONAL MARKETING RUSSIA EXPORT

I have chosen to export IT-based medical treatment services to Russian, as it would enable U.S-based physicians and doctors to do remote diagnosis in major public and private hospitals in Russia.  This services based exporting would tap the un-saturated Russian health-services where there is huge potential for future growth as the Russian is the 9th largest country in the world by population, where only 20% people have access to quality healthcare services (USRussiaTrade, 2011). At present, its health expenditures remain low as represented by per capita health care spending of US$ 42 which is lower than European standards. There is…

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