Tag: coca cola fountain machine

Coca Cola Happy Machine Campaign Case Study

Coca-Cola Happy Machine Campaign

The coca cola happy machine campaign was started with the concepts of providing the facility of making international calls. This facility is provided to the migrant workers of Dubai who are earning very less amount and they cannot afford making calls to their homes. The happiness machine is started by installing telephone booths and people can make calls by inserting cap of the bottle instead of the coin. This cap of the bottle is equal to fifty-four cents and it has made easy for the migrant workers to make calls to their homes without spending a large amount of money….

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