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Tag: case study on nike brand

NIKE CASE ANALYSIS

OUTSOURCING: NIKE

In the present intense competitive global marketplace, global companies in various industries have chosen outsourcing strategy as an ultimate choice for having cost-effective solutions, increased efficiency, managing complex supply chain operations, increased productivity, shared risk, reduced operating cost, better quality and more focus on core competencies. Nike: Nike is the world’s leader in athletic footwear and apparel. It sells its products in over 170 countries around the world through 690 Nike-owned retail stores, about 23,000 retail stores in the US and via independent distributors and licensees. Virtually all of its footwear and apparel products are produced outside the United States,…

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