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Tag: british airways case study answers

STRATEGIC ANALYSIS OF BRITISH AIRWAYS AND IBERIA

IAG-BRITISH AIRWAYS IBERIA

1. History 1.1 British Airways Being the flag carrier airline of the United Kingdom, British Airways plc (BA) has emerged to become the largest airline of the UK, based on fleet size, international flights, and international destinations. Waterside that is close to its major hub at London Heathrow Airport is the headquarters of BA. London Gatwick Airport is another hub…

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