Tag: british airways case study analysis

STRATEGIC ANALYSIS OF BRITISH AIRWAYS AND IBERIA

IAG-BRITISH AIRWAYS IBERIA

1. History 1.1 British Airways Being the flag carrier airline of the United Kingdom, British Airways plc (BA) has emerged to become the largest airline of the UK, based on fleet size, international flights, and international destinations. Waterside that is close to its major hub at London Heathrow Airport is the headquarters of BA. London Gatwick Airport is another hub of it. Its all straight overseas flights have been made through only Heathrow, Gatwick and London City Airport since the sale of BA Connect to Flybe in 2007, as it has terminated these flights from the UK’s other airports. It…

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