Tag: breakaway positioning swatch

Break Free From Product Life Cycle-HBR Article Review

break free article review hbr

Main Point: In brief, Break Free from Product Life Cycle explains how companies can win the competitive war by applying positioning and repositioning strategies to change their product life cycles.  These positioning strategies as a contrast to the old approach of following the ride down the product life cycle, allow companies to change their offering as they customer mentally categories them. Reverse positioning, breakaway, and stealth positioning are the innovative strategies that can help companies to exploit the vulnerability of established categories without having a new technology. They also help them propel their products backward and forward into the lucrative…

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