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Tag: breakaway positioning swatch

Break Free From Product Life Cycle-HBR Article Review

break free article review hbr

Main Point: In brief, Break Free from Product Life Cycle explains how companies can win the competitive war by applying positioning and repositioning strategies to change their product life cycles.  These positioning strategies as a contrast to the old approach of following the ride down the product life cycle, allow companies to change their offering as they customer mentally categories…

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