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Tag: brand revival strategy

A BRAND IS FOREVER! A FRAMEWORK FOR REVITALIZING A BRAND

Main Point: A Brand is forever! A Framework for revitalizing a Brand mainly deals with avoiding the decline of a brand and revitalizing it after assessing its viability for revival. In fact, this article uses the equity framework to present conditions that lead to declining a brand and then its death, and suggest some measures for managers to avoid such…

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