Tag: apple inside-out strategy


Q.1 strategy from inside out reading was about the Business level strategy focused on“strategy from inside out” and key elements of this strategy. The author discussed the elements and application of the strategy by providing the real case studies examples of “Citi Bank” and “Shahana”. In the Citi Bank’s case, the CEO Reed found the key factors which made Citi Bank different from the rivals in the industry. The CEO also found that Citi Bank lacked in providing services to Multinational Companies and was focused only on the Local customers. The author also explained that the company should obtain competitive…

Read More »