Tag: 10 myths about globalization


1.Q In this article review, the myth of globalization described that the concept of globalization and standardization and adaption of products and services in the international market. He described externally as well internal barriers which hamper the standardization of products and services, requisite conditions and underlying assumptions for standardization and global strategy. The first assumption is the homogeneity of consumers’ needs worldwide, which may not hold true everywhere as consumers needs vary from region to region. The second underlying assumption of consumers’ willingness to sacrifice preferences in product design, tastes and functions for low prices but not on the quality…

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