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Tag: 10 myths about globalization

THE MYTH OF GLOBALIZATION-ARTICLE REIEW

1.Q In this article review, the myth of globalization described that the concept of globalization and standardization and adaption of products and services in the international market. He described externally as well internal barriers which hamper the standardization of products and services, requisite conditions and underlying assumptions for standardization and global strategy. The first assumption is the homogeneity of consumers’…

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