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PEPSICO CASE ANALYSIS

QUESTION-1

I would determine employees’ strengths and contemplate making new teams with a tailored mixture of skills. If Company encompasses a project, I would produce a task force combining workers with diverse expertise levels as every individual can make unique value addition. If younger team members give energy and optimism; veterans would give insight from past expertise. I would also encourage innovation through an egalitarian culture, versatile schedules, few conferences, and interdisciplinary project groups. I would encourage teamwork, eliminate exclusive-looking non-public workplace suites and assign everybody workstations in proximity to jump-start communication.

QUESTION-2

I would address the prevailing insecurities regarding health among consumers of Pepsi products by strategically positioning Pepsi in the common people’s mind as a redefined health conscious product. I would put marketing teams to reshaping the perspective of consumers that Pepsi cares for their health and it puts the health and medical issues of its consumers on top priority. For that we would establish new marketing strategies, for instance, it can introduce new healthy high fibred & low-calorie snack brands as solutions to the increasing health concerns; it can also foster the trust of consumers by making these products readily available in public platforms like schools, hospital cafes, sports complexes etc. To make its decision to go healthy loudly, I would suggest the managers have an alliance with medical experts while marketing the products and promoting them through places like gyms, hospitals restaurants, and public parks etc.

This may also help to address the high oil prices by consuming it less and meanwhile making it a strategy to give a message to the consumers that we make it without or fewer quantities of oil to make products healthy and calorie free.

QUESTION-3

Since our concern is to change the overall perspective of the consumers regarding Pepsi products; first of all, the top managers must be experts in bringing about effective and successful change. They should be charismatic in their approach while dealing with their teams to inspire them and to put confidence in them that it is worth taking the opportunity and turning it into success by taking effective and known decisions. The top managers should strive to attain the alchemist approach in order to influence the transformation process as the challenges Pepsi has to face are as large as societal concerns. In order to implement the change successfully, the top executives must have stronger management and leadership skills. They should also be open to new ideas, adaptable to ever-changing global market needs. They should build and work in cross-functional teams so that a holistic grasp can be maintained over tasks leading to innovative and out of the box thinking.

QUESTION-4

I would do that by putting my suggestion against the board of inducting him into the top management. I would do that while explaining how successfully together we worked and the chemistry can be further fruitful in addressing the bigger challenges Pepsi has to face in the coming era. I would consider White’s diverse portfolio of expertise matching with mine. I try to relate my interest of retaining him to the interests of Pepsi Co.’s top management of being leading company in market share. For that, I would suggest the board to retain him as an advisor or partner CEO. I would put forth the past success stories that I experienced working with White.

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