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THE CONTINUING POWER OF MASS ADVERTISING

The Continuing Power of Mass Advertising The Continuing Power of Mass Advertising has put forth new strategies of reaching mass consumers with cost-effective messages without interrupting people.  Consumers have fed up with traditional mass media ads such as TV, and digital, outdoor as well as one-to-one marketing approaches. This consumer attitude which resulted in low recall rates has urged marketers…

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THE SMARTER SUPPLY CHAIN OF THE FUTURE

Introduction: The smarter supply chain of the Future deals with the creation of a smarter supply chain to deal effectively with risks, challenges and meet business objectives. As supply chains have become more interwind and global, it becomes the today’s business demand to have a reliable, robust, sustainable and secure supply chain in the presence of latest technology solutions for…

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RFID TECHNOLOGY ADOPTION AND SUPPLY CHAIN PERFORMANCE

Introduction: RFID technology adoption and supply chain performance puts light on the empirical research work conducted in Chinese logistics sector to find out the factors affecting the adoption of RFID technology and the relation between RFID technology adoption and supply chain performance for logistics. This work is quite relevant to our course of study as this paper introduces us to the…

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Break Free From Product Life Cycle-HBR Article Review

break free article review hbr

Main Point: In brief, Break Free from Product Life Cycle explains how companies can win the competitive war by applying positioning and repositioning strategies to change their product life cycles.  These positioning strategies as a contrast to the old approach of following the ride down the product life cycle, allow companies to change their offering as they customer mentally categories…

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