INDIVIDUAL PROCESSES: COMMUNICATION IN ORGANIZATIONS

Communication in Organizations is very much important in converting the business goals in a practical shape. The importance of communication can not be measured in the field of business and in personal life as well. When we talk about business point of view it got more important because then it is a matter of success or failure of a business. Managers and employees know that change is inevitable and it is a big challenge for the top level management to make changes in the organization in response to the change occurring in the external environment. Whatever the changes suggested by the top level management, it can not be implemented successfully unless it is communicated to the employees in a way that antagonism is defeated, misunderstanding is overcome and fear is removed. So it is very essential that every person relating to an organization have to understand the basics of effective communication. Communication starts with the sender and every time some kind some kind of channel is used to transfer a message which is most of the time oral or written. But today, as technology is spreading out visual channels, are becoming more common. The effectiveness of the different mediums changes which depends on the characteristics of the communication. Individual and collective communication process at all levels of organization connects them properly to meet the organizational strategic objectives (Church, A.H., (1996).

Communication in Organizations:

It can be defined simply as transmission of a message to a receiver through a medium according to a container approach. This approach focuses on communication in the already existing environment. But in the social constructionist approach organization communication can be defined as the system of using language to make different kinds of social structure like teams, groups, and relationship. This focuses on constructing new possibilities for organizing by creating the potential of communication (Church, A.H., 1996).

In the definition of organization, communication includes the matching of originality and restrictions on which stress on how individuals create a balance in already existing and the changing environment by the use of communication.

 Communication and Organization relation:

There are two common approaches which define the relationship between organization and communication. The first is the container in which organizations serve as containers and exist independently that effects communication behavior. The second approach is a social construction approach which believes that the form and shape of an organization are created by communication. When people vary the form of their communication and like transmitting the information they have with many people, they create a new organizational structure, like a dispersed network (Malmelin, N., 2007).

 Communication Levels in an organization:

There are different levels of communication in an organization. Some of which are face to face communication between the individuals which is one of the primary forms of communication. For many years companies are trying to develop speaking, writing, and presentation skills of their employees. Another form of communication is Group level communication. The main focus of this level of communication is to discuss the different issues which are related to the company so that these can be solved by taking opinion from different persons and also find out the solution of the problems faced by any of the department. Next is the organizational level of communication which focuses on issues like vision, mission, policies, new initiatives, and organizational performance. This type of communication involves higher level management is held infrequently Malmelin, N., (2007).

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Individuals’ role in organization Communication:

A network is created by the individuals who can be identified as allocation ordinary line of communication. From the line of communication, we can take as who is talking with whom, about what, where and when. Here come two types of the network which vary organization to organization. These are centralized network and decentralized network. In a centralized network, the information is only shared with a small number of people within the organization. It means only the top level managers are aware of all the strategies of the organization and the rest of the employees are not as much aware of those strategies. A decentralized network exists where information is shared widely within the organization and nearly everyone knows what is going to happen in the organization. The decentralized network is said to be most effective in large organizations where there are separate departments and where there is a distance among the employees in the workplace. Because when there is a network of decentralizing communication, everyone got the chance of expressing his opinion to his colleagues and the related authority about the continuing work and when they communicate their opinion that is also discussed with the higher authority and they got the real picture of their strategies which also help them to modify their strategies in order to get the real outcome of their desire .

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